To create an appointment campaign: 

Staff should click the Campaigns tab from the left sidebar. Under Appointment Campaigns, staff should select Add New. 

Define Campaign 

• Campaign Name- Staff should add a name that is unique and includes the date range of the campaign, the office, and the creator’s name.# 

• Instructions of Notes for Landing Page- This field shows instructions for the campaign that the student sees when they open the Appointment Campaign notification. Staff should make this text short and descriptive. 

• Care Unit- The Care Unit the Appointment Campaign is associated with. 

• Location- The location where the appointments will be held. 

• Service- The Student Service associated with the campaign. 

• Course or Reason- The reason or associated course for the campaign here. This only appears if the Service is tied to a course. 

• Appointment Limit- How many appointments staff want students to schedule during the campaign. 

• Appointment Length- How long will the campaign appointment be. Durations begin at a 5-minute length. 

• Slots per Time- Appointments can be individual or group. By adding more than one "slot per time", you can have a group appointment. The maximum number of slots is 500. 

• Restrict Scheduling to Assigned Staff Only- When this option is selected, the link to schedule an appointment will include a filter for assigned staff. If the student's assigned staff is not assigned to the campaign, and this setting is selected, this system will not allow the student to schedule an appointment. 
  • If unselected (default state), the appointment campaign will function as usual without any restrictions. This means students within this campaign may schedule appointments with any staff associated with this campaign.
  • If selected, students within this campaign may only schedule appointments with their assigned staff. 
  • Note: Staff will have the ability to override this and assign appointments students create outside of the campaign to the campaign. This restriction will not apply to that functionality. 

• Allow Scheduling Over Courses- If checked, this box lets students schedule over course conflicts. Course conflicts refers to time slots where either the potential organizer or the student have conflicts due to either instructions or enrollments. 

• Staff Reminders- These checkboxes select what kinds of Appointment Campaign notifications the staff attached to the campaign will receive. The two options are Email and Text. 

• Recipient Reminders- These checkboxes select what kinds of Appointment Campaign notifications the campaign recipients (usually students) will receive. The two options are Email and Text. 

• Start and End Date- The date range that you want students make campaign appointments for. 

• Launch Date- The date the Welcome Message sends. If students are added to the campaign after this date through automation, the Welcome Message sends to the student as soon as they are added. 

Select Recipients 

After entering the details on the Define Campaign page, staff should click Continue. 

The next step is adding recipients. If staff created this campaign directly from a Student List or Saved Search, they are asked to review the students. If not, an Advanced Search opens. 

Staff can add all students assigned to them to a campaign using the Invite All My Assigned Students option. The other option is an Advanced Search. Staff should use Advanced Search filters to find and select students. 

After starting the search, staff are presented with a list of students. Staff should select the students they wish to add and then choose Add Selected Users and Search for More from the actions menu. 

Staff can remove students from the campaign if needed and add more later. For example, if staff already met with one of the students and do not need them to come in during the campaign period, that student can be removed. 

Once finished, staff should click Continue to move to the next page. Staff are asked to review the students in the campaign if students have been added. If these are correct, staff should click Continue. 

Select Staff 

Next, staff need to choose Organizers for the campaign. Staff must select themselves. To be added to the campaign as an Organizer, staff must have an Advisor or Tutor User Type. Staff can also select additional staff to make them available for appointments based on role permissions. 

Staff must have availability defined before they can be added to an Appointment Campaign. If expected staff do not appear as available, staff should make sure their calendars and availability are up-to-date. 

If there are staff that do not set Campaign Availabilities who need to be included in the campaign, select the Include Appointment Availabilities options to show available advisors. Add staff to the campaign and click Continue. 

Configure Goals 

Campaign Goals allow campaign creators to use reports to set criteria to reach a “success” condition or goal that will also make it so the campaign stops sending nudges. For Appointment Campaigns, the default campaign goal is Appointment Scheduled, which is checked. If staff want to add an additional goal, they should check the Add Additional Goals box. 

If Add Additional Goals is checked, the creator has to choose if the student must meet any or all of the goals listed. The creator then selects a Navigate360 report and makes selections using the data filters. For example, if staff wanted a student to make an appointment to apply for graduation, staff might want the appointment made and then for the staff member to tag the student with Applied for Graduation. In that case, staff might select a filter indicating that once a student both scheduled the appointment and was tagged, only then would the student stop getting nudges. Alternately, if desired, the creator can mark it so if the student does not schedule an appointment but files for graduation and is tagged, they meet the goal and stop getting nudges. 

The campaign creator/editor does not run the report at this point. Instead, when the user clicks Continue, the report compares the list of students in the campaign to a list of report results. Thus, only students in the campaign get nudges and are required to meet the campaign goal. 

Configure Outreach 

Welcome messages are the first nudge sent to students. They are sent when the student is added to the campaign or at the start of the campaign and are required for each campaign. 

Each nudge is an email or SMS message sent to the campaign list. Staff can customize the message sent to the student; however, the link and link text will always be the URL and text set in the first step of the Appointment Campaign. 

Nudge emails and SMS messages are sent the morning of the date chosen when you create the nudge. Welcome messages send immediately after starting the appointment campaign. As with any email or text, some may be slightly delayed. 

To create a nudge, staff should define the campaign and create the list of students for the Appointment Campaign. The Nudges page opens. 

Creating Nudges 

Staff should click Add Welcome Message to create the first nudge. 

Staff have a choice to create either an Email nudge or an SMS nudge. Staff must create at least one nudge per campaign. The nudge can be either an email or an SMS. There are no limits on how many nudges staff can send. Only one nudge type (email or SMS) can be sent per day. 

For email messages, staff should select the Email nudge type from the tabs, enter a subject line, and customize the message. If desired, staff can use a Content Template. The available Merge Tags are listed under the Message text box as well as other rich text options. If the school has HTML templates, staff may use that option by clicking the Switch to HTML Mode button. Merge tags can be directly inserted in the message after adding a template. Staff can see a preview of the message in a panel right of the composition panel. Staff can also attach a file to this message. Note that errors may occur when copying and pasting a table or image from another source into the nudge body. 

Fields used in the message composition are: 

• Email Subject- The subject of the nudge email going to the student. It is Schedule an Appointment by default. 

• Message- The customized email message going to the student. Merge fields are available for this message and if your user has access to Expanded Merge Fields, those appear and are pulled from the V3 Students Report as well as the individual schedule link. 

• Send Date- The date the email nudge is sent. This does not apply to the Welcome Message. After creating a nudge, click Save Nudge to continue.