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OAA Marketing and Communications

Strategic partners for academic units and leadership

Project intake form
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Marketing and communications project intake form

Academic Affairs Marketing and Communications is committed to supporting OAA partners as a strategic resource to advance academic priorities and goals at Ohio State and be better positioned to work at scale.

Partnership is crucial to the success of everything the Academic Affairs Marketing and Communications team does, and we will continue providing the support our partners need to reach their goals. 

What we do

Elevate academic voice

  • Showcase academic life at Ohio State and increase space for the academic voice.
  • Inspire choice for Ohio State among current and prospective faculty, students, academic staff and partners.
  • Facilitate new experiences and ways of thinking for our audiences that create distinction for academics at Ohio State.

Advance collaborative excellence

  • Serve as strategic partners who provide expert counsel to academic leaders and partners.
  • Build mutually beneficial partnerships with colleges and academic units.
  • Be a trusted resource for academic communicators and marketers.

Lead culture and change management

  • Develop effective and engaging internal communications for OAA staff, academic leaders and faculty.
  • Lead change management communications that share vision, drive urgency and celebrate wins — big and small.

Enhance impact

  • Drive alignment across OAA to better leverage scale and resources and enhance efficacy and impact.
  • Develop and maintain a robust suite of communications and marketing channels and strategy to reach stakeholders and audiences.
Support we provide

Marketing and communications strategy

  • Develop marketing and communications methods to deliver calculated and purposeful content intentionally, working with our partners to create plans that meet their goals.
  • A meeting with a member of our team is required prior to start of project.
  • Marketing and communication strategy projects can take anywhere from a few weeks to several months.

Design

  • Create and/or coordinate digital and print design requests.
  • Some design requests may be outsourced and take additional time based on resources.

Email creation and distribution

  • Execute email-related communications (e.g., event solicitations, memos, employee awareness).
  • Distribution lists need to be provided prior to the decided send date.  

Event communications

  • Produce event deliverables (e.g., print and digital save the dates and invitations, programs and slide deck presentation)
  • A meeting is required with a member of our team prior to start of project.

Newsletters*

  • Engage audiences with organization updates through news, events or other related topics

Website development*

*Connect with a team member to discuss prior to submitting a project request

 

Marketing and Communications Team